Designed for Everpress while at Studio Dumbar for their ‘Type in Focus’ Campaign.
NUA GC A is an alumni directory and online community for Norwich University of the Arts. It began as a self-initiated brief which expanded out into a 12 person collaboration project which was a brilliant experience.
I saw a problem with the lack of easily accessible support for graduates and decided to do something about it. NUA GC A stands for Norwich University of the Arts Graphic Communication Alumni. It combines and streamlines all of the current support services into a single responsive website. The website is also designed to expand and roll out across all courses at NUA by replacing the GC with the corresponding letters to each course.
Graduates are given a personal profile onto which they can upload their portfolio, work experience, current job, contact details and more. Registered graduates can then gain access to all support services such as an exclusive Jobs and Competitions board, Employability Support, Access to the university shop and library and more.
To encourage contribution back to the community graduates can climb up the Alumni Levels. Starting at A3 with zero level of contribution and ending at A1 with an exceptional level. Posters are awarded to alumni when they achieve each level and each A3, A2 and A1 poster matches its paper size.
An editorial response to an open-ended brief called “A lasting impression”. The publication is an introspective look into one of the most significant moments of my life where I made the decision between keeping or abandoning my faith.
The front cover is the result of over 25 design iterations. It is built to reflect a subtle confidence and openness. One of the main aims of this project was to avoid alienating anyone as a large, bold, extended typeface might be the visual equivalent of shoving a bible in someone’s face. The feather is halftone to present clear transparency in the story.
Instead of silver foiling the feather (as suggested by my tutors) I decided to UV print the feather with white ink. This decision was made to avoid making the publication look too lavish or superfluous. Instead It communicates the story in an open and honest way. The publication is bound by staples, giving a modest silver decoration to the design.
For this project I delved into the material consideration more than most of my previous projects. An intimate subject matter requires a thoughtful material experience. I sourced and ran test prints on 8 different grey card stocks for the cover and inside pages.
The brief asked us to create a response to a specific phrase. After sorting through roughly 2000 phrases I chose to work on 'ALL THINGS MUST PASS' as I was interested in the challenge of such a symbolically complex and intensely emotional phrase.
Research begun with the archetypal symbolism behind dusk, sunset, decomposition, metamorphosis and ashes. All of which relate to the end or passing of life which went on to inform many decisions throughout the process of development.
Transeundum Omnia, Latin for ‘All Things Must Pass’, is a publication and motion design piece on the topic of mortality. Each spread has a phrase or euphemism related to death, dying or being dead — accompanied by an abstract illustration with a Latin translation, a dead language. Each page of the publication descends further into darkness as the pages slowly fade to black and the page numbers count their way down to zero. The trim edges are coated in charcoal, a dead matter and the illustrations are additionally recorded onto a VHS, a dead format.
ICLLC is a yearly event that celebrates literature, language and culture. This year’s focus is on Japanese writers and translators. The guidebook contains all the details for the three day event including speakers, timetable, map and more.
The Identity revolves around the komejirushi ※ (Reference Mark). It is used as a combination of the asterisk and the exclamation mark and essentially means “this is important, read this!”. With Japanese foundations and relevant typographic use — this symbol became an integral part of the ICLLC identity; being used as a logo, a venue identifier, in it’s original use throughout the project and much more.
The guidebook and other printed matter are on colorplan papers, forest, mist and scarlet to reflect the thoughtfulness and stillness behind the practice of Shinrin Yoku which translates to ‘Forest Bathing’. To put focus on the literature of a visual identity the images are all encased within subtle thin frames whereas the text roams free on the pages of the guidebook and other printed materials.
Rosie Mae Christopher is a tableware designer in Central London. To celebrate and reference her work, I developed a kinetic identity system based on the motion of a potters wheel.
During my study at Norwich University of the Arts I have been approached a number of times to create promotional pieces. From Lecture Posters to animations for their D&AD Industry events.
Quantum is a new branch of Aviva. Specialising in Data science, analytics, artificial intelligence and neural networks.
The new identity focuses on discovery and innovation. Inspired by the vast amounts of data that Quantum sifts through to find that diamond in the rough, the Logotype is heavily reduced and the Q icon resembles a magnifying glass.
My first client of considerable size. I was honoured to work with Aviva in creating an exciting new identity for Quantum.
This news video was part of a university project called ‘Visual Environments’. I was briefed to create a news video in the style of any preferred news outlet or content creator. This project taught me much about material design, animation and kinetic design.
The Museum of Communication was a collaboration project at Norwich University of the Arts. At the core of the identity are the brackets. They represent how all information is exchanged within a containing form.
Designers:
Jeremy Downes
Simone Costa
Callum Brown
Social Stamp was part of Norwich’s ‘SynctheCity’ event. A 54 hour hackathon in which developers, designers and entrepreneurs come together to create a fully functioning app/website business in an extremely short timeframe.
I was tasked to create a visual story that connects, in six degrees of separation, Marilyn Monroe to Rosa Parks. With two influential women I decided to dedicate the entire project to influential female figures connected through the medium of postcards.
Click here to visit the campaign where you can buy a limited edition FRIDA t-shirt.
I was part of a small team who designed the new Storehouse Society website. A society formed in Norwich University of the Arts.
Step into Tech is a non-profit initiative creating spaces for young people to engage with tech in an environment with like minded people while learning valuable skills that aren’t taught in schools. Their previous identity was uninspired, incoherent and far too masculine. Inspired by circuit schematics, this new identity is all-inclusive, adaptive and exciting.